Interestingly, those names carry different meanings in different languages. For example, a “Wurst” in Germany (which now has to be meat) is either the meat based food product or alternatively a sausage shaped object. So the whole EU ruling makes even less sense because it removes long established meanings from words or makes those illegal.

Not sure that would help that much. A good amount of Bosch’s business is in manufacturing parts for internal combustion engines, that’s going away in any case.