Because his attempts at framing are ham fisted.

Shellfish, mixed fabrics, swearing, and you know, not helping anyone but himself. But im sure thats minor compared to the shellfish.

Cause money. Same as everything else.

The first amendment protects all private entities from the government limiting what they can say barring a few exceptions. Making fun of someone is not an exception. Threatening to fine the hell out of someone for making a joke, ESPECIALLY if you think they have low ratings and no one watches them anyway? Thats definitely violating the first amendment.

Tl;dr Either astroturfing or dumb.